Microsoft Buys Activision Blizzard

Welcome to The Drop NFT Newsletter. Subscribe and join the discord for breaking NFT news, project breakdowns, & artist spotlights. Thank you for following along on this journey! (Also don't forget to follow us on our NEW Instagram!)

Happy Friday - this is a longer newsletter than usual but it is jam-packed with news that we haven't seen the likes of ever. It seems like in the past 48 hours more things have happened than in the past month so this is definitely a newsletter you are going to want to read till the bottom!

🚨 This newsletter is sponsored by FTX:

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What's Dropping ⚡

• MyMoonBoots is changing the game with their MB1 Genesis NFT collection. Minting is in full swing (reveal this Sunday) and we give a breakdown lower in today's issue.

• Fancy Bears introduced a new mechanic with their upcoming Honey Jars drop for holders.

• Creepz holders were treated to another flawless mint yesterday. The Reptile Armoury drop yesterday was only mintable with $LOOMI. Secondary sales have been flying and supply on the Creepz Genesis is less than 100 out of the entire run of 11,111 and the floor is 3.5 ETH as of Thursday night.

• Only 7 more days until the Cool Pets arrive.

• SkullKids is rebranding and is now Badfroot, art is amazing and we’re keeping our eye on this one.

• Azuki had a stellar reveal yesterday. Secondary sales is heading right towards 30k ETH.

• Lots of ETH was sucked out of the market this week between Hape Beast, C-01, Ozzy’s Bats and Nelk Boys all spiked gas into the thousands.

• Facebook and Instagram are now going to allow users to create, show, and sell NFTs on their platforms.

• Alien Frens released a sneak peek and breakdown of the spaceships.

Microsoft Buys Activision Blizzard 🎮

Earlier this week, Microsoft announced a $68.7B deal to acquire Activision Blizzard Inc, one of the leading digital video game publishers. Activision is best known for their top selling title, Call Of Duty. This acquisition is expected to expand Microsoft’s reach into a booming sector, with an increase in current revenues expected. This acquisition will make them the 3rd largest gaming company in the world, just above Apple and beneath Sony (creator of PlayStation). This is also expected to broaden Microsoft’s opportunities in the “Metaverse.” Keep in mind, we’re talking Uppercase “M” Metaverse. The major difference between Metaverse and metaverse (or multiverse) is the user's ability to seamlessly move from one virtual world (whether that be digital entertainment, gaming, shopping, etc) to another.

Gaming is a multi-billion dollar industry, so naturally, many NFT collections have enacted a swift and heavy adoption of gaming as a utility. And since digital entertainment and gaming are going to be essential aspects of the Metaverse, large companies like Meta, Apple, Microsoft, Sony, and Google are racing to take command of the market. The tantalizing financial implications for mega-cap companies entering the Metaverse are relatively obvious, but what isn’t as clear are their intentions when it comes to building out a decentralized, blockchain-based Metaverse. To be clear, blockchain (decentralized in its very nature) is the solution for individual, digital ownership, and transparency. The ideal Metaverse would enable one to transfer digital assets across lowercase “m” metaverses (or multiverses), but the problem is that public corporations don’t like competition.

In fact, Microsoft’s acquisition of Activision could be a seamless way for Microsoft (creator of Xbox) to inhibit Sony’s PlayStation user's access to Call-of-Duty. In contrast, if this were a race to the decentralized, blockchain-based Metaverse many of us are hoping for, this acquisition wouldn’t be of concern since in the ideal Metaverse. Playstation and Xbox users alike would be able to play Call-of-Duty, regardless of which console they owned. Unfortunately, that probably isn’t how the game is going to play out. While we hope that these big industry players focus on building something that enables the everyday user ownership of their digital assets unlike any other time in history, we may need to wait for a new, and truly decentralized player to come on the scene to do it right.

MyMoonBoots 🌙

MyMoonBoots is a Blockchain-inspired community founded by some of the industry's most influential figures (all fully doxxed). MoonBoot's objective is to offer back to their community the benefits of our knowledge, network, and vast experience accumulated over the years and are doing it in a very unique way.

The MoonBoots team collaborated with some of the most outstanding artists and developers in the digital arena to create the MB1 Genesis NFT collection. The amazing artist Max van Gorkum A.K.A Sublight and his colleagues at Make' em Say Animation Studio spearheaded this collection. Each piece is unique, with its own inspiration and special guest artist appearances for the most valuable pieces.

They come with incredible perks and advantages, such as utility inside the MyMoonBoots community and ecosystem, Defi Magic, and access to the most promising blockchain start-ups.

🚨 Important links for MyMoonBoots: Mint Website, Twitter, Discord, OpenSea 🚨

Twitter NFT Verification Launch 🚀

Needless to say, a lot of the NFT community is rejoicing about this Twitter update.

Our response? 

Coinbase 🤝 Mastercard

How many people do you know that would benefit from NFT ownership, but are unaware of the typical procedures required to do so, such as creating a Metamask, adding ETH, and minting? For a large chunk of you reading this, the above process probably feels rather menial, but for a lot of individuals looking to enter the space, it can feel quite daunting. Conversely, allowing folks to purchase an NFT with a credit card would immediately eradicate a lot of the hesitations that come with the initial adoption of digital assets.

That reality is seemingly coming to us quickly. According to a recent press release from January 18th, Mastercard revealed that they are teaming up with Coinbase to enable transactions with fiat currency on their upcoming NFT marketplace. “Buying digital goods should be as simple as buying a T-shirt or coffee pods on an e-commerce site. You can make your purchase with one click – that’s it.” That is the vision Mastercard sees for this emerging technology. They want to create an inclusive space that doesn’t discriminate against those that are not tech-savvy. According to Mastercard, “when more people are included in new technologies, it spurs innovation, helps economies grow, and expands choices for consumers.”

With the NFT space piquing the interest of potential new users at a massive scale, we strongly advocate for widespread, streamlined access to the space. If my dad could go on his Coinbase account, which I created, and purchase an NFT, he would have more ERC721 tokens in his wallet. It would be easier for him to get into a space that is progressing each day. This is just one example of many when we begin to evaluate the impact this partnership will bring to the space. With the marketplace planned for release sometime in 2022, it is safe to say that Coinbase is thinking outside the box and ensuring a path for future growth. We won’t stop until our relatives are asking us at Sunday dinner about which DAOs to invest in. That is what we want the future to look like. WAGMI.

Meme Drop 💧

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FTX US NFT Marketplace 🔥

The Drop is ecstatic that we are now a partner with FTX, one of the biggest crypto exchanges in the world. Even more epic is how incredibly fast the team at FTX was able to create the ultimate NFT marketplace.

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Disclaimer: The Drop DOES NOT provide financial advice. All content is for informational purposes only. The Drop is not a registered investment, legal, or tax advisor or a broker/dealer. Trading any crypto-related asset is extremely risky and could result in significant capital losses.  

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