Just The Beginning: 10 Billion Views And Counting

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All the web3 and crypto news you need in one Drop!

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Happy Tuesday we hope everyone had an amazing Thanksgiving with family and friends. We got a good one in store for you today so make sure to scroll to the end 🫡

Here is the breakdown of today's newsletter:

👀 What’s Dropping in Web3
🐧 Pudgy Penguins Are Kings Of Social Media
👀 What’s Dropping in Crypto

Before we get into today’s newsletter we have a quick poll for everyone to fill out that would greatly help us

• Blur marketplace had their Season 2 claim last week and one lucky individual claimed over $12 million USD in tokens. (CN)

• Jack Butcher released “Trademark” which sold out instantly. The collection has already done 2,894 ETH in trade volume and holds a 0.23 ETH floor price. See the collection here.

• CoinGecko just announced the acquisition of Zash, a leader in NFT data infrastructure and intelligence. This integration will encompass enterprise-grade, indexed NFT data from various blockchain ecosystems. (CP)

• Axie Infinity has just announced a new initiative granting commercial rights to certain NFT holders, allowing them to produce and sell authorized merchandise. The move coincides with the launch of an official Axie merch store by developer Sky Mavis. (CT)

• Cool Cats had a giant float in the Annual Macy’s Thanksgiving Parade. You can see it here.

• NFT influencer @OSF_REKT won a boxing match during Crypto Fight Week. He gives the breakdown of what went down here.

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🐧 Pudgy Penguins Breaks Records

Once again we are talking about one of the highest-performing NFTs in 2023 which currently sits at a 6.4 ETH floor - Pudgy Penguins.

Pudgy Penguins has been crushing in every facet of their business this year with their plush toys hitting the physical and virtual shelves of Walmart and Amazon. Something that’s been super key to their success has been their incredible marketing efforts and savvy social media skills.

💡 Here are some crazy numbers:

X (Twitter following): 125,000+
Instagram Following: 1,000,000+
Giphfy: 10 BILLION views

🎥 10 BILLION GIPHY VIEWS?!

Yes, you heard that right. Pudgy Penguins have made over 6,800 gifs that have been crushing it across various platforms and racking up over 10 BILLION views. The Pudgy Penguin team has made adorable penguin gifs to describe almost every emotion which in turn are shared via iMessage and other platforms (heck even this newsletter). The adorable penguins are shared by nonnative web3 users which has helped brand recognition and onboard new users to the ecosystem.

📸 Instagram Is Popping

Even though the Pudgy Penguins’ Giphy accolades have been making waves across the space, their Instagram following is just as impressive.

The @PudgyPenguins Instagram account has over a million followers and racks up tens of thousands of likes per post (some even hit a

bove a million). Their content is relatable and followers love to share them via DM to friends.

For example, this post below garnered 1.6 million likes on Instagram:

The future is bright for Pudgy Holders as the business is maturing with countless revenue streams on the horizon. The social media accounts provide an excellent funnel for native and non-native web3 to whatever direction the project goes.

• Digital Asset Exchange Bullish acquires Coindesk (P)

• Binance’s new CEO Richard Teng says it will become a more “traditional financial institution” (@WhaleChart)

• $HEX founder Richard Heart is hiding from U.S. officials as they attempt to sue for billion-dollar scheme (@WhaleChart)

• A list of the 20+ crypto firms sued by the SEC in 2023 (@CryptoTea_)

There’s nothing like a Deekay Motion art piece.

Sponsored Content: Today’s sponsor was Tundra Baths.

That's all for today's issue! Thanks for reading this far and also make sure to give our Twitter a follow daily for breaking web3 news! (@TheDropNFT)

• BLUR Announces Season 3 - Claim LIVE

• Disney Pinnacle Launch With Digital Pins

• DOOH! The Simpsons’ Special Features NFTs

• Ryder Ripps And Pauly Owe Yoga $1.5 Million

Written by: Gannon Breslin

Disclaimer: The Drop DOES NOT provide financial advice. All content is for informational purposes only. The Drop is not a registered investment, legal, or tax advisor or a broker/dealer. Trading any crypto-related asset is extremely risky and could result in significant capital losses.