IYKYK: Project Spotlight

Using NFT technology to critique NFTs and the culture surrounding them

Breaking NFT News, Project Breakdowns, & Artist Spotlights. We do all the heavy lifting for you! Follow our Twitter / Join our Discord to win raffles and allow list spots!


We got a special Monday newsletter in store for you! This project isn't like every other project out there. And before you ask, no we are not behind it. Before you dive in, it's worth taking a look at IYKYK's Twitter here

Here is the breakdown of today's newsletter:

⬛️ IYKYK project breakdown and interview

⬛️ IYKYK ⬛️

IYKYK is the hypothetical lovechild of a three-way between Banksy, South Park and MSCHF.

IYKYK (If You Know, You Know) is the NFT world's subversive prankster, using NFT technology to critique NFTs and the culture surrounding them. With no promises, hype, or roadmaps, IYKYK is dedicated to making NFTs fun again.

Interview 🎙️

we spoke and they answered...

Who are you?

I’m Batman. JK. IYKYK. 

That’s your name?

IYKYK. You got it.

IYKYK. Got it. That’s your name. But who are you? 

Anonymous creators that use NFTs to make fun of NFTs. 

Why would you do that?

We want to make NFTs fun again. Let’s laugh at ourselves and the world of NFTs.

Who has done this outside of the NFT space?

Duchamp —readymade objects criticizing art.

Banksy —graffiti criticizing the “establishment.”

MSCHF — products criticizing consumerism.

Southpark — television criticizing pop culture.

IYKYK—NFTs criticizing NFTs. 

Do you not believe in NFTs?

We will believe in them. 

How often will you release NFTs?

One brand new NFT will be dropped every 14 days.

A video worth watching explaining more in detail...

How do you tie them all together?


Each collection is unique and intentionally incoherent from one another. 

They can take any form — sometimes a 1/1 real-life sculpture or an open-edition NFT. It doesn’t matter because nothing matters. 

Who are you going after?

Everything and everyone. 

What do you hope to achieve?

We want to make art accessible to all.

How does that jive with a $1M piece?

“All” includes those with $1M to spend.

How will you get the word out?

We won’t. We drop in silence. 

Who are your influences?

The Witness Protection Program FurbiesChat Room PervertsGas Station PillzAOL CDs with 50 FREE HOURSRicki LakePepsi BlueBeanie BabiesPog SlammersThe Gazelle GliderChainmail forwardsA middle seat on a Spirit flight leaving Las Vegas early Sunday morning

Where can people find you?

🚨 Check out the homepage: IYKYK.computer 🚨 IYKYK Twiter: https://twitter.com/IYKYKlabs

And the first drops:

Sponsored Content: This newsletter is sponsored by IYKYK

That's all for today's issue! Thanks for reading this far and also make sure to give our Twitter a follow daily for breaking NFT/web3 news! (@TheDropNFT)

What did you think of today's Drop?

(don't be afraid to respond to our email for in depth analysis)

Login or Subscribe to participate in polls.

Follow the team: 

Want to advertise your brand to 24,000+ readers or get your project featured?

Disclaimer: The Drop DOES NOT provide financial advice. All content is for informational purposes only. The Drop is not a registered investment, legal, or tax advisor or a broker/dealer. Trading any crypto-related asset is extremely risky and could result in significant capital losses.